StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

SWOT analysis - Case Study Example

Cite this document
Summary
Basically, strategy formulation builds on SWOT analysis in order to utilize strengths of the organization so as to be in a position to capitalise…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.2% of users find it useful
SWOT analysis
Read Text Preview

Extract of sample "SWOT analysis"

A SWOT analysis is concerned with identifying a firms internal strengths and weaknesses and their external opportunities and threats. Basically, strategy formulation builds on SWOT analysis in order to utilize strengths of the organization so as to be in a position to capitalise of the opportunities while counteracting threats and alleviating internal weaknesses (Manning, Salter &Tuinzing, 2005). As such, this paper seeks to carry a SWOT analysis for Zipcar from the case attached.OpportunitiesCar ownership for students and other people alike is not worth the expense and this is an opportunity for ZipcarRental age restrictions by other car rental agencies also provide an opportunity for Zipcar which has an age threshold of 18 yearsOther organizations are preferring to use car sharing as a way of cutting costs and this is an opportunity for ZipcarThe company can capitalise on using social media to reach a wide range of customers from different areas.

ThreatsThe car sharing industry is capital and resource intensiveIt requires constant modification and improvement due to its lifecycle stages Fleet operation is costly as a result of rising gas and oil prices which threaten the viability of the company.This industry is also characterised by competition given that there are numerous car rental agencies offering the same services to different customersStrengthsThe company is a renowned brand name that is synonymous with car sharing and sustainability.

The company also has a culture of innovative service and it is customer oriented. It offers 24/7 services to the customers and its services are designed to satisfy the needs and interests of the targeted customers. The company is also comprised of skilled and experienced leaders who can successfully steer it towards growth and development. The company capitalises on entrepreneurial leadership styles of its leaders who are capable of anticipating changes that may take place in the environment in which it is operating.

The other strength of the company is that it has a flat organisational structure that helps it to promote efficient communication among the stakeholders. This helps it to remain flexible and reliable in the services it offers to different customers.The other strength of the company is that it uses low cost word of mouth marketing.WeaknessesThe major notable weakness of Zipcar is that it does not have its own parking spaces and it relies on both private and public parking spaces. A close analysis of the case study of Zipcar shows that it has more strengths and opportunities compared to threats and weaknesses.

This gives the company a competitive advantage since it has more chances for growth and development. Works citedDonal Manning, James E. Salter & Andre Tuinzing, ‘Virgin Atlantic case study,’ 2005, Dominican University of California.

Read More
Tags
Cite this document
  • APA
  • MLA
  • CHICAGO
(“SWOT analysis Case Study Example | Topics and Well Written Essays - 500 words”, n.d.)
SWOT analysis Case Study Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/management/1620408-swot-analysis
(SWOT Analysis Case Study Example | Topics and Well Written Essays - 500 Words)
SWOT Analysis Case Study Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/management/1620408-swot-analysis.
“SWOT Analysis Case Study Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/management/1620408-swot-analysis.
  • Cited: 0 times

CHECK THESE SAMPLES OF SWOT analysis

SWOT Analysis for Medline

Instructor name: Date: SWOT analysis Strengths: Strengths of Medline include that it is the largest privately held medical supplier in the United States.... Another, strength of Medline is market dominance.... It holds the largest market share in more than a dozen medical product categories and these products are mostly ranked amongst the top position....
4 Pages (1000 words) Research Paper

SWOT analysis paper

SWOT analysis of Kyochon USA Incorporated Strengths Kyochon USA Incorporated deals with chicken products that are prepared in a traditional Korean method.... (Insert instructor) Introduction Kyochon USA Incorporated is a franchise company of Kyochon Food and Beverages Company Ltd....
3 Pages (750 words) Essay

Apple SWOT analysis

As part of it strengths, Apple Incorporated possesses some of the well-known brands of mobile communication technologies in the world.... … This is strength because with strong brand recognition or strategic brand management, customers or potential buyers are most likely to develop strong loyalty towards certain brands (Tsai, 2011, p....
6 Pages (1500 words) Essay

International Business - SWOT Analysis

Now comes the big moment when after having analyzed the environment, having done the SWOT analysis the company prepares the route map for the launch.... The company has to do a realistic feedback analysis regarding the acceptance of its brand and the reactions of competitors....
3 Pages (750 words) Essay

Travelocity SWOT Analysis

The travel industry and the Internet make a prosperous combination of enriched service experience.... According to IDC, online sales of airline tickets, car rentals, and hotel reservations make the travel industry one of the strongest ecommerce markets.... The ease of booking online travel services, the penetration of internet users in different developed countries has drive the demand for e-commerce round the world. … New unique merchant model as an intermediary by entering into agreements with travel suppliers for the right to market their products, services and other content offerings at pre-determined net rates....
3 Pages (750 words) Essay

DQ1 SWOT Analysis

Talent management can be defined as the integrated process of… A SWOT analysis of talent management is illustrated below: The use of talent management can help a company identify which employees are good A SWOT is an internal and external analysis composed of the following four factors: strengths, weaknesses, opportunities, and threats (Kotler, 2003).... A SWOT analysis of talent management is illustrated below:Strengths The use of talent management can help a company identify which employees are good candidates for ascension....
1 Pages (250 words) Assignment

SWOT Analysis and NPV

Nonetheless, emerging markets such as China and Russia offers increased A SWOT analysis is performed in relation to the same.... Decisions by a corporation to either reinvest in its existing operations of expand beyond its existing its normal areas of operation is often based on both the observed and forecasted market trends in relation to that decision....
3 Pages (750 words) Assignment

SWOT Analysis for Alpen

"SWOT analysis for Alpen" paper argues that the organization should target affluent customers.... A strategic SWOT analysis has been implemented below for Alpen.... The organization should implement an effective CRM strategy to increase its customer loyalty.... The organization also should target the middle-class people with low interchange charges and low-interest rates … The most important tool to create awareness would most definitely be advertisements....
8 Pages (2000 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us