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Pret a Manger - Strategic Management Problems - Research Proposal Example

Summary
The paper “Pret a Manger - Strategic Management Problems” is a forceful example of a management research proposal. The case study is about the popular British retail store Pret a Manger. The case study explains various aspects of the retail chain including its background, historical contexts, and growth of the company…
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Extract of sample "Pret a Manger - Strategic Management Problems"

Integrated Case Study of Pret a Manger

Contents

Case brief3

Description of the situation3

Assumptions and Scope of the study4

Problem statement5

International Business Problems5

Strategic Management Problems7

Human Resource Management Problems9

Marketing Management Problems10

Organisation Behaviour Problems12

Research methodology adopted to analyse the case study13

Research philosophy13

Research Approach14

Research Design14

Research Strategy and Choice15

Source of Data15

Ethical Issues16

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