Persuasive Appeals in Animal Farm
In the novella, Animal Farm, Squealer convinces the animals to do what Napoleon informs them utilizing pathos in all of his speeches. Squealer being Napoleons assistant in a sense, abuses language to validate Napoleon’s actions and policies to the masses by whatever suggests appear necessary. However Squealer must manipulate the animal’s feelings to encourage them. Throughout the story Squealer uses, worry, regret, and hatred to persuade the animals.
Throughout the story Squealer utilizes fear to persuade the animals. In one conversation that he has with the animals he says, “… One false step, and our opponents would be upon us. Surely, associates, you do not desire Jones back?” By saying this Squealer is using fear to persuade the employees. The animals will do anything that they believe required to guarantee that Mr. Jones does not return. So if Squealer has the animals think that in order to avoid the return of Mr.
Jones they must not question Napoleon then the animals will therefore not question Napoleon if they believe it is for the greater good of Animal Farm. Squealer also utilizes guilt to persuade the proletariats into doing whatever Napoleon informs them. After Napoleon had sent out the pets to expel Snowball from his routine over Animal Farm Squealer makes his rounds to the animals by saying, “I rely on that every animal here appreciates the sacrifice that Associate Napoleon has actually made in taking this extra labour upon himself.
Do not picture, comrades, that leadership is a pleasure!” By stating this Squealer is making his fellow animals feel guilty about having any sort of ridicule for Napoleon overthrowing Snowball. Squealer is playing on the animal’s emotions by making them feel guilty if they do dislike all that Napoleon is doing by taking the power to govern upon himself. Lastly, Squealer uses hatred to persuade the animals. Squealer changes the animal’s unbiased feelings towards Snowball to hatred by suggesting that Snowball had an agreement with Mr.
Jones. “Jones’s shot just grazed him. I could show you this in his own writing, if you were able to read it. The plot was for Snowball, at the defining moment, to offer the signal for flight and leave the field to the opponent.” Squealer is implying that Snowball was an agent of Mr. Jones from the very beginning. The idea that Snowball had actually been a traitor of the rebellion the entire time enrages the animals and cause them to all have a fantastic hatred for Snowabll, thinking that he had all along conspired versus the animals with Mr. Jones.