StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

How the Media Influences Individuals - Essay Example

Cite this document
Summary
This essay "How the Media Influences Individuals" explores week’s paper, ‘Television News and Citizens’ Explanation of National Affairs’. According to Iyengar, framing in news presentations will have an impact on an individual’s expression, and he comes up with a definition of the term framing…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91% of users find it useful
How the Media Influences Individuals
Read Text Preview

Extract of sample "How the Media Influences Individuals"

Four conditions under these topics were subject to manipulation. These conditions could either be systemic whereby the government takes full responsibility or they could be dispositional where the individual takes full responsibility. The explanations could either be systemic or dispositional depending on the condition. For instance, when the topic covered poverty, the participants were shown a clip of homeless persons rather than the one that discussed the rate of unemployment, this rendered the explanation more dispositional than systemic. Moreover, it was observed that when the explanations were more systemic, President Reagan’s approval rating was lower since any blame to the government was linked to him even though he might not have had direct influence over the matter. This paper shows how easily our views and opinions on certain topics can be influenced by the way they are presented. As a result of this, human beings tend to make casual relationships even when there are no links between them. The reason for the use of this technique is because it’s an easy technique to arrive at hasty conclusions.

The paper, “How Large and Long-lasting Are the Persuasive Effects of Televised Campaign Ads? Results from a Randomized Field Experiment”, examines paid political advertising. In this paper, 1000 voters were interviewed with the sole purpose of finding out how effective campaign advertisements are. The experiment was conducted during the reelection campaign of Texas governor Rick Perry. Based on the research above, this paper concludes that there is a strong correlation between television ads and a voter’s decision though it may be short-lived.

Kollman’s book portrays the media outlets as biased and therefore their viewers form biased opinions. The biggest question that arises as a result of gross misconduct is, are the media to blame? They are not to blame entirely for the misconduct because according to Kollman, they are merely presenting the opinions their viewers are interested in. For example, Democrats would prefer watching channels that defend the democratic policy to those that are on the contrary. Therefore, a remedy for this business still remains a big challenge.

From this week’s readings, it’s quite evident that our voting decisions can easily be influenced by what we consume from the media. The question that arises is how can voters build a well-informed opinion? Is it by looking at different media sources or will a new form of media emerge? To ensure that what they cover is well balanced and not biased, are there rules that regulate the content they prepare and pass to the public?

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Memo Essay Example | Topics and Well Written Essays - 500 words - 22”, n.d.)
Memo Essay Example | Topics and Well Written Essays - 500 words - 22. Retrieved from https://studentshare.org/social-science/1661233-memo
(Memo Essay Example | Topics and Well Written Essays - 500 Words - 22)
Memo Essay Example | Topics and Well Written Essays - 500 Words - 22. https://studentshare.org/social-science/1661233-memo.
“Memo Essay Example | Topics and Well Written Essays - 500 Words - 22”, n.d. https://studentshare.org/social-science/1661233-memo.
  • Cited: 0 times

CHECK THESE SAMPLES OF How the Media Influences Individuals

Influence of Social Media on Consumer Behaviour

The paper examines how user-generated content and social media influences consumer behavior in the age of ubiquitous computing.... This dissertation uses a predominantly qualitative approach to examine closely how user-generated content and social media influences consumer behavior in the age of ubiquitous computing.... esearch into the topic of discussion suggests that social media and user-generated content influences consumer behavior by presenting informational and utilitarian reinforcers accessible to all, electronic word of mouth, a capacity for presenting the views of the consumers, and a capacity for consumer interactions with brands....
69 Pages (17250 words) Dissertation

The Analysis of Bias in the Media

The information presented in the media influences public opinion and views in numerous ways.... This paper seeks to discuss the concept of bias and the underlying mechanisms that foster bias in the media.... The news presented in the media is a story about events instead of events per se.... The information provided by the media and the manner it is presented significantly affects what people believe and think.... the media do not only prime individuals, but it also frames the information....
13 Pages (3250 words) Essay

Individuals Influence On Gender Identity

The writer of the essay "individuals Influence On Gender Identity" suggests that gender is socially constructed and it is evidence that every person has got gender characteristics, notwithstanding of their biological sexes.... They further learn how to perform gender roles that are associated with their identity as masculine and feminine....
11 Pages (2750 words) Essay

Framing in the Media

Topic: Framing in the media Author: Saman Chishtie Instructor: Academia-research Abstract This essay is on framing in the media and discusses how heuristics and other cognitive biases shape individual perceptions of current events in terms of framing in the light of Bronfenbrenner's theory.... As a famous scientist named Lippman puts in “the media would control public opinion by focusing attention on selected issues while ignoring others.... Over the years, various researches have been conducted to address the issue that whether it is a genuine public opinion that is occasionally voiced out or is it a mere implant of opinions that are expressed, by the not so honest voice of public, also known as “the media”....
4 Pages (1000 words) Essay

Impact of Media on the Society

In addition, this paper attempts to explain how the media can be used constructively with limited harm to society.... Today many societies fall victims to media influences.... the media has a profound effect on people's culture, values, and priorities.... Perhaps the biggest influence the media has on individuals is its determination of reality.... the media's influences especially on kids are so palpable that scholars have debated if the media's influence on youth and the society is sustainable....
5 Pages (1250 words) Term Paper

Media Influences and Its Elements

t is essential that we continue to try and make sense f exactly how the media influences our society in order to prevent negative effects.... More specifically, the media is made up f the mass circulation press, the cinema, radio, television and recently, the Internet.... the media constantly exposes us, as the audience, to an enormous quantity f ideas about elements f everyday life.... t is through previously established theoretical traditions and research methodologies developed in countries all over the world that enable us to form knowledge and opinion about different elements within the media....
8 Pages (2000 words) Essay

Social Media Marketing

The emergence of SM has brought a considerable change in the way individuals connect, marketing strategy businesses use to their customers, and how the businesses try reaching a great target audience.... In 2014, a study was carried out to determine how the SM influences buyer decisions.... individuals opt to share content they feel compelled to contributing to an online communication platform.... The paper "Social media Marketing" will begin with the statement that the current business world is not immune to any arising aspect of growth....
13 Pages (3250 words) Research Paper

Can People Resist Normative and Informational Social Influence

Social influence is the process where behaviors and attitudes of individuals are shaped by the existence of others.... Social influence often leads to conformity where individuals have to adapt to them to be accepted and be adored.... Informational social influence often occurs when individuals have wide experience of 'situational ambiguity.... Can individuals resist these influences then?... n a social concept, attitude is sociologically oriented which makes an individual exhibit certain behavior about social objects (individuals and groups) (Forgas & Williams, 2001)....
7 Pages (1750 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us